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RAGS
Medical Wear for Everyday Heroes
Challenge: RAGS entered a competitive market with a focus on quality, custom-made scrubs. They needed to establish themselves as the go-to brand for medical professionals seeking stylish and functional gear.
Solution: We positioned RAGS as a brand that empowers healthcare heroes through exceptional medical wear. Highlighting the belief that “excellence demands excellent gear,” we crafted a cohesive brand identity across messaging, product design, packaging, and online presence. The iconic logo reflects RAGS’ dual focus on style and supporting medical professionals in their lifesaving work.
Result: RAGS is poised to become the premium choice for medical wear, offering a unique blend of quality, customization, and style for current and future generations of healthcare heroes.
We highlighted RAGS belief that not all heroes wear capes, some wear scrubs. But like all heroes, saving the day takes excellence. Excellent work demands excellent gear. We then enforced this belief in every set of RAGS wear. From the brand’s messaging to its product and packaging designs as well as its online store – the essence of excellence was carried.
We drew inspiration from similar markets to position RAGS as a premium medical brand that provides custom, quality, and stylish medical wear to current and future generations of healthcare heroes. Each set of RAGS wear is meticulously crafted to help medical heroes crush the odds and unleash excellence. By doing so, we are confident in their ability to do excellent work and save the day!
We went further to illustrate this in its iconic logo and identity that accurately depicts both its lifestyle apparel background but also the brand’s ability to support and motivate medical personnel to do excellent work!
